# athleticdirectoru.com

> AI-optimized mirror of athleticdirectoru.com containing 50 pages totalling 36,110 words of clean markdown content, structured data, and semantic HTML. Original source: https://athleticdirectoru.com/. Last updated: 2026-06-14T00:16:40.009Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Data-Driven Decision-Making With Samford’s Martin Newton](/content/site-root.html): Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community. (1,712 words)

## Articles & Blog Posts

- [articles/washington-state-cougars-strategic-planning-process-part-i.html](/content/articles/washington-state-cougars-strategic-planning-process-part-i.html) (1 words)
- [articles/washington-state-cougars-strategic-planning-process-part-ii.html](/content/articles/washington-state-cougars-strategic-planning-process-part-ii.html) (1 words)
- [Why Direct Student-Athlete Payments Create An Immigration Crisis For Universities](/content/articles/why-direct-student-athlete-payments-create-an-immigration-crisis-for-universities.html): The intersection of NIL and immigration law has become one of the most pressing and complex challenges facing collegiate athletics today., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., The intersection of NIL and immigration law has become one of the most pressing and complex challenges facing collegiate athletics today. (1,457 words)
- [Case Study: Finding The Next Great Head Coach](/content/articles/case-study-next-head-coach/index.html): AthleticDirectorU presents a comprehensive case study on hiring head college coaches. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives. The reader is encouraged to analyze the case and think about how they would proceed if they were the decision-making leader involved in the situation., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., AthleticDirectorU presents a comprehensive case study on hiring head college coaches. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives. The reader is encouraged to analyze the case and think about how they would proceed if they were the decision-making leader involved in the situation. (771 words)
- [Case Study: Decision Making During A Pandemic](/content/articles/case-study-decision-making-pandemic/index.html): AthleticDirectorU presents a comprehensive case study on decision making during a crisis. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., AthleticDirectorU presents a comprehensive case study on decision making during a crisis. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives. (805 words)
- [Case Study: Football Attendance & Revenue](/content/articles/case-study-football-revenue/index.html): Today we are introducing the case study as a new form of educational content on ADU. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives. The reader is encouraged to analyze the case and think about how they would proceed if they were the decision-making leader involved in the situation., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Today we are introducing the case study as a new form of educational content on ADU. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives. The reader is encouraged to analyze the case and think about how they would proceed if they were the decision-making leader involved in the situation. (654 words)
- [articles/royalty-income-payments-wont-solve-the-international-student-athlete-employment-issue.html](/content/articles/royalty-income-payments-wont-solve-the-international-student-athlete-employment-issue.html) (1 words)
- [The Path To The Big Chair With San Diego’s Kimya Massey](/content/video/path-to-the-big-chair-usd-massey/index.html): University of San Diego Associate Vice President and Executive Director of Athletics Kimya Massey joins ADU's Steph Garcia Cichosz at the 2024 NACDA Convention to offer insight into his journey to the Big Chair as a first-time AD., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., University of San Diego Associate Vice President and Executive Director of Athletics Kimya Massey joins ADU's Steph Garcia Cichosz at the 2024 NACDA Convention to offer insight into his journey to the Big Chair as a first-time AD., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., University of San Diego Associate Vice President and Executive Director of Athletics Kimya Massey joins ADU's Steph Garcia Cichosz at the 2024 NACDA Convention to offer insight into his journey to the Big Chair as a first-time AD. (597 words)
- [Insights from Top NIL Supporters at the Group of 5 Level](/content/articles/insights-top-g5-nil-supporters/index.html): As more revenue is needed to fuel a championship-level athletic department in the revenue share, Penry Advisors Founder and development veteran Jason Penry, Ph.D., provides insight into one of the biggest sources of revenue: major gift-level donors., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., As more revenue is needed to fuel a championship-level athletic department in the revenue share, Penry Advisors Founder and development veteran Jason Penry, Ph.D., provides insight into one of the biggest sources of revenue: major gift-level donors. (1,966 words)
- [Cultivating Influence & Impact With Army West Point’s Tricia Brandenburg & Minnesota’s Julie Manning](/content/video/cultivating-influence-impact-army-brandenburg-minnesota-manning.html): Army West Point Deputy AD/SWA Tricia Brandenburg and Minnesota Deputy AD/SWA Julie Manning join ADU's Tai M. Brown at the 2024 Women Leaders Convention for a discussion about establishing influence and creating impact throughout a career trajectory and strategic thinking as an executive leader., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Army West Point Deputy AD/SWA Tricia Brandenburg and Minnesota Deputy AD/SWA Julie Manning join ADU's Tai M. Brown at the 2024 Women Leaders Convention for a discussion about establishing influence and creating impact throughout a career trajectory and strategic thinking as an executive leader., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Army West Point Deputy AD/SWA Tricia Brandenburg and Minnesota Deputy AD/SWA Julie Manning join ADU's Tai M. Brown at the 2024 Women Leaders Convention for a discussion about establishing influence and creating impact throughout a career trajectory and strategic thinking as an executive leader. (612 words)
- [Taking A Democratic Approach To Leadership With UC Irvine’s Paula Smith](/content/video/taking-a-democratic-approach-to-leadership-uci-smith.html): UC Irvine Director of Intercollegiate Athletics Paula Smith sits down with ADU's Tai M. Brown at the 2024 NACDA Convention for a discussion about implementing a democratic leadership style, workforce management and succession planning and cross-campus collaboration., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., UC Irvine Director of Intercollegiate Athletics Paula Smith sits down with ADU's Tai M. Brown at the 2024 NACDA Convention for a discussion about implementing a democratic leadership style, workforce management and succession planning and cross-campus collaboration., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., UC Irvine Director of Intercollegiate Athletics Paula Smith sits down with ADU's Tai M. Brown at the 2024 NACDA Convention for a discussion about implementing a democratic leadership style, workforce management and succession planning and cross-campus collaboration. (604 words)
- [Insights From Two Decades In The Big Chair With Kansas State’s Gene Taylor](/content/video/insights-from-two-decades-in-big-chair-k-state-taylor.html): In this final conversation from the 2024 NACDA Convention, Kansas State Director of Athletics Gene Taylor sits down with ADU's Steph Garcia Cichosz to offer insight from his two decades as an FCS and FBS AD., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., In this final conversation from the 2024 NACDA Convention, Kansas State Director of Athletics Gene Taylor sits down with ADU's Steph Garcia Cichosz to offer insight from his two decades as an FCS and FBS AD., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., In this final conversation from the 2024 NACDA Convention, Kansas State Director of Athletics Gene Taylor sits down with ADU's Steph Garcia Cichosz to offer insight from his two decades as an FCS and FBS AD. (638 words)
- [Impacting The Industry With NACDA’s Julie Work](/content/video/impacting-the-industry-nacda-julie-work/index.html): NACDA Executive Vice President Julie Work joins ADU's Tai M. Brown at the 2024 Women Leaders Convention for a discussion about the growth and evolution of NACDA, how the association impacts administrators across the industry, and her unique lens on leadership., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., NACDA Executive Vice President Julie Work joins ADU's Tai M. Brown at the 2024 Women Leaders Convention for a discussion about the growth and evolution of NACDA, how the association impacts administrators across the industry, and her unique lens on leadership., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., NACDA Executive Vice President Julie Work joins ADU's Tai M. Brown at the 2024 Women Leaders Convention for a discussion about the growth and evolution of NACDA, how the association impacts administrators across the industry, and her unique lens on leadership. (474 words)
- [Insights From The Commissioner’s Chair With The Patriot League’s Jennifer Heppel](/content/video/insights-from-commissioners-chair-patriot-league-heppel.html): The Patriot League Commissioner Jennifer Heppel sits down with ADU's Tai M. Brown at the 2025 NCAA Convention to offer insight from the conference office on topics such as consensus building, making an impactful first impression and managing the spotlight as a leader., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., The Patriot League Commissioner Jennifer Heppel sits down with ADU's Tai M. Brown at the 2025 NCAA Convention to offer insight from the conference office on topics such as consensus building, making an impactful first impression and managing the spotlight as a leader., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., The Patriot League Commissioner Jennifer Heppel sits down with ADU's Tai M. Brown at the 2025 NCAA Convention to offer insight from the conference office on topics such as consensus building, making an impactful first impression and managing the spotlight as a leader. (580 words)
- [Investing In Relationships With UNC Charlotte’s Mike Hill](/content/video/investing-in-relationships-uncc-hill/index.html): UNC Charlotte Director of Athletics Mike Hill sits down with ADU's Tai M. Brown to reflect on the evolution of his leadership philosophy in the post-COVID intercollegiate athletics enterprise and offer insight into the power of relationships., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., UNC Charlotte Director of Athletics Mike Hill sits down with ADU's Tai M. Brown to reflect on the evolution of his leadership philosophy in the post-COVID intercollegiate athletics enterprise and offer insight into the power of relationships., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., UNC Charlotte Director of Athletics Mike Hill sits down with ADU's Tai M. Brown to reflect on the evolution of his leadership philosophy in the post-COVID intercollegiate athletics enterprise and offer insight into the power of relationships. (425 words)
- [Leveraging Your Superpowers With VH Consulting’s Shoshanna Engel Lewis](/content/video/leveraging-your-superpowers-engel-lewis/index.html): Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community. (435 words)
- [The Role of Private Equity In The Future Of College Athletics](/content/video/the-role-of-private-equity-in-future-college-athletics.html): With the House settlement accelerating the move toward athlete employment and revenue sharing, athletic departments are facing unprecedented financial and operational challenges. In this new reality, what role could private capital play in reshaping the business model of college sports?, Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., With the House settlement accelerating the move toward athlete employment and revenue sharing, athletic departments are facing unprecedented financial and operational challenges. In this new reality, what role could private capital play in reshaping the business model of college sports?, Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., With the House settlement accelerating the move toward athlete employment and revenue sharing, athletic departments are facing unprecedented financial and operational challenges. In this new reality, what role could private capital play in reshaping the business model of college sports? (931 words)
- [Navigating Leadership Transitions With Washington’s Kim Durand](/content/video/navigating-leadership-transitions-with-uw-durand/index.html): Washington Deputy AD and SWA Kim Durand joins ADU's Steph Garcia Cichosz at the 2024 NACDA Convention to discuss how she and her team navigated three Athletic Director transitions within the span of an academic year and offer insight into maintaining stability for student-athletes., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Washington Deputy AD and SWA Kim Durand joins ADU's Steph Garcia Cichosz at the 2024 NACDA Convention to discuss how she and her team navigated three Athletic Director transitions within the span of an academic year and offer insight into maintaining stability for student-athletes., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Washington Deputy AD and SWA Kim Durand joins ADU's Steph Garcia Cichosz at the 2024 NACDA Convention to discuss how she and her team navigated three Athletic Director transitions within the span of an academic year and offer insight into maintaining stability for student-athletes. (485 words)
- [Leading With A Problem-Solving Mindset With IU Indy’s Luke Bosso](/content/video/leading-with-problem-solving-mindset-iupui-bosso/index.html): IU Indianapolis Director of Athletics Luke Bosso joins ADU's Tai M. Brown at the 2024 NACDA Convention to discuss the rebranding process, coming into Athletics from politics and achieving buy-in from coaches and staff., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., IU Indianapolis Director of Athletics Luke Bosso joins ADU's Tai M. Brown at the 2024 NACDA Convention to discuss the rebranding process, coming into Athletics from politics and achieving buy-in from coaches and staff., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., IU Indianapolis Director of Athletics Luke Bosso joins ADU's Tai M. Brown at the 2024 NACDA Convention to discuss the rebranding process, coming into Athletics from politics and achieving buy-in from coaches and staff. (510 words)
- [Developing Autonomous Leaders With Central Michigan’s Amy Folan & Tangela Cheatham](/content/video/developing-autonomous-leaders-cmu-folan-cheatham/index.html): Central Michigan's Zyzelewski Family Vice President/Director of Athletics Amy Folan and Deputy AD/SWA Tangela Cheatham sit down with ADU's Steph Garcia Cichosz at the 2024 Women Leaders Convention to offer insight into how the Chippewas develop autonomous senior leaders within their department., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Central Michigan's Zyzelewski Family Vice President/Director of Athletics Amy Folan and Deputy AD/SWA Tangela Cheatham sit down with ADU's Steph Garcia Cichosz at the 2024 Women Leaders Convention to offer insight into how the Chippewas develop autonomous senior leaders within their department., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Central Michigan's Zyzelewski Family Vice President/Director of Athletics Amy Folan and Deputy AD/SWA Tangela Cheatham sit down with ADU's Steph Garcia Cichosz at the 2024 Women Leaders Convention to offer insight into how the Chippewas develop autonomous senior leaders within their department. (485 words)
- [From Values To Vision With UAB’s Mark Ingram](/content/video/from-values-to-vision-uab-ingram/index.html): UAB Associate Vice President and Director of Athletics Mark Ingram sits down with ADU's Tai M. Brown at the 2025 NACDA Convention to offer insight into how he's translated his core values into actionable vision for the Blazers., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., UAB Associate Vice President and Director of Athletics Mark Ingram sits down with ADU's Tai M. Brown at the 2025 NACDA Convention to offer insight into how he's translated his core values into actionable vision for the Blazers., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., UAB Associate Vice President and Director of Athletics Mark Ingram sits down with ADU's Tai M. Brown at the 2025 NACDA Convention to offer insight into how he's translated his core values into actionable vision for the Blazers. (411 words)
- [For Coaches, This Includes:](/content/collegiate-coaching-consortium/index.html) (795 words)
- [How Can Collective Bargaining Work In College Sports?](/content/video/how-can-collective-bargaining-work-in-college-sports.html): Collective bargaining is not just a legal tool for athletes and administrators alike, it is a necessary framework. One capable of restoring stability and clarity to a system that once worked, but now is fractured., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Collective bargaining is not just a legal tool for athletes and administrators alike, it is a necessary framework. One capable of restoring stability and clarity to a system that once worked, but now is fractured., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Collective bargaining is not just a legal tool for athletes and administrators alike, it is a necessary framework. One capable of restoring stability and clarity to a system that once worked, but now is fractured. (1,339 words)
- [D1 Administrative Burnout, Exhaustion & Disengagement, Part 3: Now What?](/content/articles/d1-administrative-burnout-exhaustion-disengagement-part-3-qualitative-analysis-2025-3.html): In Part 3 of our burnout survey, Division I athletic directors explain their approaches to addressing burnout, exhaustion and disengagement., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., In Part 3 of our burnout survey, Division I athletic directors explain their approaches to addressing burnout, exhaustion and disengagement. (1,846 words)
- [Building The College Athletics Front Office For The Revenue Share Era](/content/video/college-sports-front-office/index.html): What does a functioning front office look like in the revenue share era of college sports? Most athletic departments are about to find out whether they’re ready or not. AthleticDirectorU brings together The Athlete Group's Jake Rosenberg and St. Bonaventure GM Adrian Wojnarowski to unpack what it actually takes to professionalize a college athletic department., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., What does a functioning front office look like in the revenue share era of college sports? Most athletic departments are about to find out whether they’re ready or not. AthleticDirectorU brings together The Athlete Group's Jake Rosenberg and St. Bonaventure GM Adrian Wojnarowski to unpack what it actually takes to professionalize a college athletic department., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., What does a functioning front office look like in the revenue share era of college sports? Most athletic departments are about to find out whether they’re ready or not. AthleticDirectorU brings together The Athlete Group's Jake Rosenberg and St. Bonaventure GM Adrian Wojnarowski to unpack what it actually takes to professionalize a college athletic department. (1,120 words)
- [The Impact Of Realignment On Revenue Generation With LEARFIELD, Fresno State & Utah State](/content/video/realignment-revenue-generation-learfield/index.html): LEARFIELD Executive Vice President Deana Barnes sits down with Fresno State Director of Athletics Garrett Klassy and Utah State Vice President & Athletics Director Diana Sabau to discuss the impact of conference realignment on revenue generation opportunities., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., LEARFIELD Executive Vice President Deana Barnes sits down with Fresno State Director of Athletics Garrett Klassy and Utah State Vice President & Athletics Director Diana Sabau to discuss the impact of conference realignment on revenue generation opportunities., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., LEARFIELD Executive Vice President Deana Barnes sits down with Fresno State Director of Athletics Garrett Klassy and Utah State Vice President & Athletics Director Diana Sabau to discuss the impact of conference realignment on revenue generation opportunities. (583 words)
- [Dynamic Leadership Podcast – Indiana State's Josh Schertz](/content/audio/index.html): AthleticDirectorU is designed to deliver insights from the athletic industry’s leaders to the college athletic community through multimedia content. (676 words)
- [Culture & Continuity With Ohio’s Julie Cromer](/content/video/culture-continuity-ohio-cromer/index.html): Ohio Director of Athletics Julie Cromer sits down with ADU's Steph Garcia Cichosz to reflect on developing culture and embarking on the university's first Head Football Coach search in 20 years., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Ohio Director of Athletics Julie Cromer sits down with ADU's Steph Garcia Cichosz to reflect on developing culture and embarking on the university's first Head Football Coach search in 20 years., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Ohio Director of Athletics Julie Cromer sits down with ADU's Steph Garcia Cichosz to reflect on developing culture and embarking on the university's first Head Football Coach search in 20 years. (669 words)
- [Real NIL In The Post-House Era With LEARFIELD, Alabama & Memphis](/content/video/real-nil-post-house-era-learfield/index.html): LEARFIELD Executive Vice President Solly Fulp sits down with Alabama AD Greg Byrne, Memphis AD Dr. Ed Scott and LEARFIELD NIL Partnerships & Operations Coordinator and Alabama alumna Jenna Johnson to discuss real NIL in the post-House era., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., LEARFIELD Executive Vice President Solly Fulp sits down with Alabama AD Greg Byrne, Memphis AD Dr. Ed Scott and LEARFIELD NIL Partnerships & Operations Coordinator and Alabama alumna Jenna Johnson to discuss real NIL in the post-House era., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., LEARFIELD Executive Vice President Solly Fulp sits down with Alabama AD Greg Byrne, Memphis AD Dr. Ed Scott and LEARFIELD NIL Partnerships & Operations Coordinator and Alabama alumna Jenna Johnson to discuss real NIL in the post-House era. (516 words)
- [D1 Administrative Burnout, Exhaustion & Disengagement, Part 1: Quantitative Analysis](/content/articles/d1-administrative-burnout-exhaustion-disengagement-part-1-quantitative-analysis-2025.html): With the House v. NCAA settlement poised to unleash a tidal wave of financial responsibility onto institutions, Division I athletic departments must rapidly modernize their infrastructure to remain compliant, competitive, and credible., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., With the House v. NCAA settlement poised to unleash a tidal wave of financial responsibility onto institutions, Division I athletic departments must rapidly modernize their infrastructure to remain compliant, competitive, and credible. (1,213 words)
- [Celebrating Women In Sport With Yale’s Vicky Chun](/content/video/celebrating-women-in-sport-with-yale-chun/index.html): Yale's Thomas A. Beckett Director of Athletics Vicky Chun joins ADU's Steph Garcia Cichosz at the 2024 Women Leaders Convention to discuss the power of women's sports, being the first at achieving a milestone, the growth of women's basketball and more., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Yale's Thomas A. Beckett Director of Athletics Vicky Chun joins ADU's Steph Garcia Cichosz at the 2024 Women Leaders Convention to discuss the power of women's sports, being the first at achieving a milestone, the growth of women's basketball and more., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Yale's Thomas A. Beckett Director of Athletics Vicky Chun joins ADU's Steph Garcia Cichosz at the 2024 Women Leaders Convention to discuss the power of women's sports, being the first at achieving a milestone, the growth of women's basketball and more. (627 words)
- [Athletic Department Power Index: Big Sky Conference](/content/articles/athletic-department-power-index-big-sky-conference/index.html): The AthleticDirectorU Athletic Department Power Index continues with a look at the Big Sky Conference. Over two dozens sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Big Sky AD shared feedback., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., The AthleticDirectorU Athletic Department Power Index continues with a look at the Big Sky Conference. Over two dozens sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Big Sky AD shared feedback. (724 words)
- [Investing In Relationships With North Alabama’s Dr. Josh Looney](/content/video/investing-in-relationships-una-looney/index.html): North Alabama Director of Athletics Dr. Josh Looney joins ADU's Tai M. Brown on the Connect stage at the 2024 NACDA Convention to dive into the concept of investing in relationships and the practical applications of relationship-building for departmental success., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., North Alabama Director of Athletics Dr. Josh Looney joins ADU's Tai M. Brown on the Connect stage at the 2024 NACDA Convention to dive into the concept of investing in relationships and the practical applications of relationship-building for departmental success., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., North Alabama Director of Athletics Dr. Josh Looney joins ADU's Tai M. Brown on the Connect stage at the 2024 NACDA Convention to dive into the concept of investing in relationships and the practical applications of relationship-building for departmental success. (553 words)
- [SETH GODIN](/content/about/index.html): Athletic Director is designed to deliver insights from the athletic industry's leaders and AD to the college athletic community through multimedia news content., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Athletic Director is designed to deliver insights from the athletic industry's leaders and AD to the college athletic community through multimedia news content. (184 words)
- [Aligning With The Mission With Army West Point’s Tom Theodorakis](/content/video/aligning-with-mission-army-theodorakis/index.html): Army West Point Director of Athletics Tom Theodorakis joins ADU's Tai M. Brown at the 2025 NACDA Convention to reflect on the unique ways the Black Knights align athletic excellence with the overarching mission of the Academy., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Army West Point Director of Athletics Tom Theodorakis joins ADU's Tai M. Brown at the 2025 NACDA Convention to reflect on the unique ways the Black Knights align athletic excellence with the overarching mission of the Academy., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Army West Point Director of Athletics Tom Theodorakis joins ADU's Tai M. Brown at the 2025 NACDA Convention to reflect on the unique ways the Black Knights align athletic excellence with the overarching mission of the Academy. (530 words)
- [Beyond Payroll: The Real Demands Of Paying Student-Athletes](/content/articles/beyond-payroll-the-real-demands-of-paying-student-athletes.html): With the House v. NCAA settlement poised to unleash a tidal wave of financial responsibility onto institutions, Division I athletic departments must rapidly modernize their infrastructure to remain compliant, competitive, and credible., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., With the House v. NCAA settlement poised to unleash a tidal wave of financial responsibility onto institutions, Division I athletic departments must rapidly modernize their infrastructure to remain compliant, competitive, and credible. (1,099 words)
- [From Underdogs To Architects: How Mid-Majors Could Redesign College Sports](/content/video/from-underdogs-to-architects-how-mid-majors-could-redesign-college-sports.html): As college athletics accelerates into its professionalized future, much of the national conversation has focused on the Power 4, and particularly how top-tier conferences will restructure, redistribute revenue, and maintain competitive equity in a post-House world. But what if the more interesting question isn’t about the top of the pyramid, but the base?, Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., As college athletics accelerates into its professionalized future, much of the national conversation has focused on the Power 4, and particularly how top-tier conferences will restructure, redistribute revenue, and maintain competitive equity in a post-House world. But what if the more interesting question isn’t about the top of the pyramid, but the base?, Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., As college athletics accelerates into its professionalized future, much of the national conversation has focused on the Power 4, and particularly how top-tier conferences will restructure, redistribute revenue, and maintain competitive equity in a post-House world. But what if the more interesting question isn’t about the top of the pyramid, but the base? (903 words)
- [Ticketing Transparency With Paciolan](/content/video/ticketing-transparency-with-paciolan/index.html): Paciolan Chief Revenue Officer Christian Lewis sits down with ADU's Tai M. Brown at the 2025 NACDA Convention to discuss new legislation in ticketing related to transparency with fees and how college athletics will be impacted by continued innovation in the digital ticketing space., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Paciolan Chief Revenue Officer Christian Lewis sits down with ADU's Tai M. Brown at the 2025 NACDA Convention to discuss new legislation in ticketing related to transparency with fees and how college athletics will be impacted by continued innovation in the digital ticketing space., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Paciolan Chief Revenue Officer Christian Lewis sits down with ADU's Tai M. Brown at the 2025 NACDA Convention to discuss new legislation in ticketing related to transparency with fees and how college athletics will be impacted by continued innovation in the digital ticketing space. (496 words)
- [Data-Driven Decision-Making With Samford’s Martin Newton](/content/video/data-driven-decision-making-samford-netwon/index.html): Samford Vice President for Intercollegiate Athletics Martin Newton sits down with ADU's Tai M. Brown at the 2025 NCAA Convention to offer insight into developing a data-informed decision-making process for the Division I Men's Basketball Committee as well as for the Bulldogs., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Samford Vice President for Intercollegiate Athletics Martin Newton sits down with ADU's Tai M. Brown at the 2025 NCAA Convention to offer insight into developing a data-informed decision-making process for the Division I Men's Basketball Committee as well as for the Bulldogs., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Samford Vice President for Intercollegiate Athletics Martin Newton sits down with ADU's Tai M. Brown at the 2025 NCAA Convention to offer insight into developing a data-informed decision-making process for the Division I Men's Basketball Committee as well as for the Bulldogs. (602 words)
- [Aligning Your Values In Times Of Change With Buffalo’s Mark Alnutt & Kent State’s Randale Richmond](/content/video/aligning-values-with-change-buffalo-alnutt-kent-state-richmond-1.html): University at Buffalo Vice President and Director of Athletics Mark Alnutt and Kent State Vice President and Director of Intercollegiate Athletics Randale L. Richmond sit down with Norfolk State's Jazmin Elliott to reflect on how they align their foundational values with a changing industry., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., University at Buffalo Vice President and Director of Athletics Mark Alnutt and Kent State Vice President and Director of Intercollegiate Athletics Randale L. Richmond sit down with Norfolk State's Jazmin Elliott to reflect on how they align their foundational values with a changing industry., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., University at Buffalo Vice President and Director of Athletics Mark Alnutt and Kent State Vice President and Director of Intercollegiate Athletics Randale L. Richmond sit down with Norfolk State's Jazmin Elliott to reflect on how they align their foundational values with a changing industry. (413 words)
- [Maintaining Traditions Of Excellence With NDSU’s Matt Larsen](/content/video/maintaining-traditions-of-excellence-ndsu-larsen/index.html): North Dakota State University Director of Athletics joins ADU's Tai M. Brown at the 2025 NCAA Convention to discuss strategies for maintaining a tradition of broad-based excellence, offering insight into the Bison's ability to engage alumni, corporate and community donors and supporters., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., North Dakota State University Director of Athletics joins ADU's Tai M. Brown at the 2025 NCAA Convention to discuss strategies for maintaining a tradition of broad-based excellence, offering insight into the Bison's ability to engage alumni, corporate and community donors and supporters., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., North Dakota State University Director of Athletics joins ADU's Tai M. Brown at the 2025 NCAA Convention to discuss strategies for maintaining a tradition of broad-based excellence, offering insight into the Bison's ability to engage alumni, corporate and community donors and supporters. (580 words)
- [D1 Administrative Burnout, Exhaustion & Disengagement, Part 2: Qualitative Analysis](/content/articles/index.html): AthleticDirectorU provides a database or articles to promote growth and deliver action-oriented insights to the directors and leaders of college athletics. (524 words)
- [Case Studies](/content/articles/casestudies/index.html): Content filed under the Case Studies category. (252 words)
- [articles/academic-services-experience-first-year-student-athletes.html](/content/articles/academic-services-experience-first-year-student-athletes.html) (1 words)
- [D1 Administrative Burnout, Exhaustion & Disengagement, Part 2: Qualitative Analysis](/content/articles/d1-administrative-burnout-exhaustion-disengagement-part-2-qualitative-analysis-2025.html): In Part 2 of our burnout survey, we hear from administrators on their reasons for feelings of exhaustion and disengagement, including respect, compensation, workload, and more., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., In Part 2 of our burnout survey, we hear from administrators on their reasons for feelings of exhaustion and disengagement, including respect, compensation, workload, and more. (2,621 words)
- [Redefining Competitiveness In The Revenue Share Era With Southern Conference’s Michael Cross](/content/video/redefining-competitiveness-in-the-revenue-share-era-with-southern-conference-michael-cross.html): SoCon Commissioner Michael Cross outlines how the league is leaning into its identity, aligning priorities, and crafting a right-sized strategy to remain competitive in today’s college sports environment., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., SoCon Commissioner Michael Cross outlines how the league is leaning into its identity, aligning priorities, and crafting a right-sized strategy to remain competitive in today’s college sports environment., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., SoCon Commissioner Michael Cross outlines how the league is leaning into its identity, aligning priorities, and crafting a right-sized strategy to remain competitive in today’s college sports environment. (647 words)
- [The Building Blocks Of Success With Fairfield’s Paul Schlickmann & Fordham’s Charles Guthrie](/content/video/building-blocks-of-success-fairfield-fordham/index.html): Fairfield Vice President for Athletics Paul Schlickmann and Fordham Director of Intercollegiate Athletics and Recreation Charles Guthrie join ADU's Tai M. Brown at the 2025 NACDA Convention to offer insight into their building blocks for departmental success., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Fairfield Vice President for Athletics Paul Schlickmann and Fordham Director of Intercollegiate Athletics and Recreation Charles Guthrie join ADU's Tai M. Brown at the 2025 NACDA Convention to offer insight into their building blocks for departmental success., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., Fairfield Vice President for Athletics Paul Schlickmann and Fordham Director of Intercollegiate Athletics and Recreation Charles Guthrie join ADU's Tai M. Brown at the 2025 NACDA Convention to offer insight into their building blocks for departmental success. (535 words)
- [Women Leading The Way: A PACnet Panel](/content/video/women-leading-the-way-pacnet/index.html): ADU's Steph Garcia Cichosz moderates the Women Leading The Way panel at the 2025 PACnet conference, featuring Women's Sports Foundation CEO Danette Leighton, Baylor Deputy AD/CRO Jovan Overshown and Oklahoma City Civic Center Music Hall Executive Director Elizabeth Gray., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., ADU's Steph Garcia Cichosz moderates the Women Leading The Way panel at the 2025 PACnet conference, featuring Women's Sports Foundation CEO Danette Leighton, Baylor Deputy AD/CRO Jovan Overshown and Oklahoma City Civic Center Music Hall Executive Director Elizabeth Gray., Athletic Director U is a learning platform designed to provide news and insights to empower the college atheltics community., ADU's Steph Garcia Cichosz moderates the Women Leading The Way panel at the 2025 PACnet conference, featuring Women's Sports Foundation CEO Danette Leighton, Baylor Deputy AD/CRO Jovan Overshown and Oklahoma City Civic Center Music Hall Executive Director Elizabeth Gray. (891 words)
- [Video](/content/video/index.html): AthleticDirectorU features video content from the industry’s most influential leaders to provide actionable value to the college athletic community. (616 words)

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